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If you think CRISIS is bad, may we urge you to think again. CRISIS can be a ‘blessing in disguise’. It took a CRISIS to turn a ‘SWAMP’ into a ‘CITY’.
Believe it or not, it all started with the lands regarded as swamps in the 1990’s. Originally, Corporate Tower was planned to be erected on the lands. The approval came but it came coincidently exactly at the timing of the Asian Economic crisis in 1997. What was planned was as good as dead. Many people were badly hit by the crisis and so were we. No matter how hard we tried, things just didn’t turn out right. We even put up sign boards and advertised to sell the lands but nobody wanted to buy. Instead we were even being ridiculed that the lands were good for nothing.
So if you ever feel the same as we did at that darkest moment, please do not lose hope. Someone up there is sending you a message to tell you that “there could be something bigger and better coming your way...if only you realise and see beyond the crisis”. And if you dare...take the challenge to explore, create, innovate and/or change for the better. We took the challenge and after going through very difficult times, we were finally blessed with the AUTO-CITY concept and we materialized it at the right timing and opportunity.
We now realise, had it not because of the crisis in 1997, we would have probably built and sold the corporate tower as well other complexes easily and quickly. Our development would look like many other developments you could find across Malaysia. Nothing special or unique as compare to what is AUTO-CITY today. We believe that “CRISIS CAN BE A BLESSING IN DISGUISE”. You must have faith and believe in yourself.
The name “AUTO-CITY” is a registered trademark which is owned by Golden Highway Auto-City Sdn. Bhd. (GHAC). GHAC granted permission for the development on the said lands to use the trademark “AUTO-CITY”.
Today, AUTO-CITY is endorsed as a tourist destination by the Penang State Government and it has become a landmark as a 1-Stop for Auto, Food, Entertainment, Banking, Shopping, and Outdoor events/celebrations.
1-STOP AUTO Selection of 30 Auto brands; 3S centres with big showrooms, genuine spare parts, serviced by specialists and/or trained technicians with up-to-date equipments and tools.
1-STOP FOOD & ENTERTAINMENT Selection of more than 30 F & B and Entertainment outlets; offering international & local cuisines, different unique concepts and specially designed decorations.
1-STOP GATED BANKING Many International & Local banks and Money Changer; Ample car parks; Security
1-STOP OUTDOOR EVENTS/CELEBRATIONS Concerts; Promo-Tours; Local & International Artistes; Road shows; Carnivals; Fairs; Exhibitions; Countdowns; Motorsports; Festival Celebrations & Fiestas; Tourism Events.
1-STOP SHOPPING Shopping in the park (or known as SHOP-IN d’PARK) and enjoy strolling through the nightly lighted park, beautiful landscapes and gardens, water features and river; Selection of Fashion Boutiques, Factory Outlets and Fashion Market. Open daily from 5pm to mid night.
AUTO-CITY is strategically located at the North-South Highway Juru Interchange. If you are travelling along the North-South Highway from KL to Penang, you will exit from the last Juru Toll. AUTO-CITY is located 1KM from the Juru Toll and 5.5KM from the Penang Bridge.
AUTO-CITY serves a population of 1,000,000 within 20 minutes drive. It is well patronized by business and working people during the day. When the sun sets, AUTO-CITY becomes alive with people from all walks of life; may they be families and children, teens, youths, business people. couples and the elders. The night environment is so conducive for dining, entertaining, chit-chatting, strolling, shopping; it is filled with beautiful lightings, cool breeze, music, love and romance.
The development of AUTO-CITY today was realised as the result of the strong support from various industries, namely the Auto, Food, Entertainment & Music, Banking and Retailing as well as the Government and the local authorities. Many have participated and contributed in the making of AUTO-CITY to serve the people like you. We are happy that the people have embraced AUTO-CITY as part of their lifestyle and livelihood and this gives us the motivation and purpose to continue to explore new ideals to enhance the development of AUTO-CITY to serve you better.
We thank you for your continuous support and visits.
GARY and BEE LEE Founder of AUTO-CITY |


